

South London · Est. by two craftsmen
Family-run, with 22 years' hands-on experience. Same hands on every job: every floor sees a partner, not a subcontractor.
★★★★★ 5.0 from 45+ Google reviews
About Us
Howard Naish Wooden Floors is co-owned by Dean Naish and Luke Howard. One of us is on every single job. Every floor sees a partner, not a subcontractor. Between us, that's over 40 years of flooring experience. Same hands, same standard, every job.
We specialise in floor sanding, restoration and new installation: pine boards, oak parquet, herringbone, chevron, engineered or solid. Stains and finishes from LOBA and Bona, engineered oak from Staki, plus other trusted trade suppliers depending on the job.
The way we treat clients matters to us as much as the floors. We take time to understand what each customer wants, talk through options honestly, and treat your home with the same care we'd give our own. Most of our work comes through word of mouth, and that only happens if you've done right by the people before.
Every job comes with a free site visit.
What We Do
Wood floor installation across South London: oak planks, herringbone, chevron and parquet. One of us is on site every day, walking you through species, finishes and grades before any board is lifted.
Get a quote →Floor sanding and restoration across South London: pine boards, oak parquet or engineered. 22 years' hands-on experience, industrial dust extraction, and the right approach picked for your floor.
Get a quote →Wood floor repairs before sanding starts: loose boards, damaged blocks, worn sections. A hands-on assessment from Dean or Luke means a level surface and a flawless finish at the end.
Get a quote →Wood floor care and maintenance tailored to your finish: oil, hardwax, lacquer or stain. We'll recommend the right products and routine: the same ones we use on our own jobs.
Shop aftercare →Drag the slider
A worn oak kitchen floor in Clapham SW4, before and after our three-stage sanding process. Real job, real photos, no filters.

Oak kitchen floor, Clapham SW4. Sanded, sealed and finished by Howard Naish.
Where We Work
We work across South London including Clapham SW4, Balham SW12, Dulwich SE21 and Wimbledon SW19, plus Wandsworth, Battersea, Tooting, Streatham and the surrounding postcodes.
New
The same boards and aftercare we fit and use on our own jobs, now available to buy. Engineered oak from the Staki range, and the finishing and maintenance products we trust: Bona, Osmo and LOBA.
Every order comes with the same honest advice we give on site. Not sure what your floor needs? Ask us first.
Words From Our Clients
"They did an outstanding job of re-sanding and staining the pine floors in our Edwardian flat after another company had failed to finish the job properly. We hired Howard Naish Wooden Floors after receiving several word-of-mouth recommendations from neighbours. Luke explained things well and was very easy to talk to. If you are looking for someone to sand and restore your floors then I cannot recommend them highly enough."
Free Quote Within 48 Hours
A free site visit, an honest conversation about what your floor needs, and a fixed written quote within 48 hours. No surprises mid-job.
020 3131 0122